YOU’VE EARNED IT
Checkers & Rally’s

Checkers & Rally’s tasked us with creating a new brand platform
focusing on the hard-working people that they serve.

On a conceptual level, we delivered a light-hearted campaign
that celebrates the everyday wins of these Heroic Underdogs.

On a technical level, we developed a modular template for television
that could be used to mix-and-match products and lifestyle scenarios.

The result overdelivered on Checkers & Rally’s original ask, additionally
providing them with a library of footage with extended shelf-life that they
can pull from for years to come.

CW: Pete Prendergast
ACD: Erin Fillingim, Stephen Lintner
ECD: Ryan Boblett
Directors: Wes Whitener, Darren Weninger